The two market researchers GfK and TNS merge
The market research firm GfK, headquartered in Nuremberg, and the British company Taylor Nelson Sofres (TNS) are merging to form the world's second-largest group in the industry. GfK is represented in Switzerland by IHA-GfK, Media Focus, and Telecontrol, among others.
Market researcher GfK, headquartered in Nuremberg, and the British company Taylor Nelson Sofres (TNS) are merging to form the world's second largest group in the sector. A merger of equals is planned to form the new company GfK-TNS, both companies announced on Tuesday. The merger is to take place in the fourth quarter of 2008. The future GfK-TNS will operate in 111 countries and have its headquarters in London. The new group aims to overthrow US industry leader Nielsen. According to Reuters, the Gesellschaft für Konsumforschung (GfK) is the global number five in the sector. In Switzerland, it is represented by the companies GfK m2, GfK Research Matters, GfK Trustmark, IHA-GfK, Liechti, Media Focus, Modata and Telecontrol.
TNS provides data and studies to political organizations, media, retailers, IT companies, car manufacturers, pharmaceutical companies and the financial sector. The Swiss headquarters are in Geneva.
TNS provides data and studies to political organizations, media, retailers, IT companies, car manufacturers, pharmaceutical companies and the financial sector. The Swiss headquarters are in Geneva.
