Swiss Post launches new customer magazine
On Wednesday, Swiss Post will launch its new customer magazine, «Magazin,» in three languages with a circulation of 2.3 million copies. The publication was conceived by the two agencies Lemongrass Communications and Arnold.Inhalt und Form.
Swiss Post launches its new customer magazine "Magazin" on Wednesday with a circulation of 2.3 million copies. It provides readers with up-to-date information about the Group, its services and products as well as background information, as Swiss Post announced on Wednesday. Swiss Post has been publishing a regular publication for its private customers since 1978. In order to better achieve its communication goals, it had its previous customer magazine analyzed in 2007. Based on this evaluation, the two Zurich agencies designed
"Lemongrass Communications" and "Arnold.Inhalt und Form." redesigned the publication editorially and graphically. The customer magazine is published in German, French and Italian and is delivered free of charge to all Swiss private households without a stop-advertising sticker on the letterbox. Another issue is planned for the beginning of November this year. From 2009, the frequency is expected to be increased to four times a year.
"Lemongrass Communications" and "Arnold.Inhalt und Form." redesigned the publication editorially and graphically. The customer magazine is published in German, French and Italian and is delivered free of charge to all Swiss private households without a stop-advertising sticker on the letterbox. Another issue is planned for the beginning of November this year. From 2009, the frequency is expected to be increased to four times a year.
