Meyer Werbung: Campaign developed for Striker Beer
Die Zürcher Agentur Meyer Werbung hat für die Schweizer Biermarke Striker Beer eine Schlagzeilenkampagne realisiert.
According to the agency's press release, the result is a series of witty to rather cheeky subjects that are mostly situation-based, i.e. related to the immediate environment or a specific point in time. The latest is the World Cup subject with the one-word headline "Elfliter!", which can be seen on advertisements and will soon be displayed on F24 posters in all major Swiss cities.
In addition to over ten other headlines, the "Zu mir oder zu Bier?" ("To me or to beer?") motif in particular has established itself, which is displayed on hundreds of pins and can be heard again and again at evening events, writes the agency. The campaign is constantly evolving, with more than 20 further motifs planned for the coming months.
In addition to over ten other headlines, the "Zu mir oder zu Bier?" ("To me or to beer?") motif in particular has established itself, which is displayed on hundreds of pins and can be heard again and again at evening events, writes the agency. The campaign is constantly evolving, with more than 20 further motifs planned for the coming months.
