Cannes 2009: Film studios call for a lion hunt
A striking poster design promotes Zurich-based film studios that share the same goal as most creative agencies: to win a Lion at Cannes. Let the hunt begin!
For every creative, winning a Cannes Lion is the highest of feelings. But if advertising films are to have a chance in Cannes, it takes more than good ideas and courageous clients. It needs film producers who can produce world-class commercials. The striking poster motif by Draftcb shows the fusion of a hunting rifle with a film camera. The aim is to show that the two Zurich film studios Snap Film and Pumpkin Film are aiming for the same goals as creative agencies when it comes to awards. The poster nicely reaches its target group at a time when many Swiss creatives are once again traveling to the Cannes advertising festival without the prospect of winning a Lion: In the departure hall at Zurich airport, right at the gate. The headline motivates them to win a Lion. Because anything is possible again next year. Let's go lion hunting!
Responsible at Draftfcb: Nicolas Vontobel, Florian Birkner (CD), Sebastian Hugelshofer (AD), Dominique Wegmann (Text) and Melanie J. Auerbach (Art Buying). Elefant Studios AG: Dany Bittel (3-D). Pixelprinz: Linus Schneider (image editing). Clients:
Snap Film and Pumpkin Film, Zurich.
