SFLB draws clear lines for the HWZ

 
Following a successful agency evaluation, Spillmann/Felser/Leo Burnett has started work on the new overall image of the Zurich University of Applied Sciences HWZ. The identity is based on the architectural style elements of the HWZ Sihlhof building and is intended to convey the university's identity from the inside out, according to the agency's press release on Thursday. The campaign, which is currently being launched, is aimed at professionals and is intended to motivate them in a provocative way to question and improve their personal career situation. Of course, the reference to part-time studies at the HWZ should not be missing. Responsible at HWZ:
Prof. Dr. Jacques F. Bischoff (Rector) and Bernadette Bisculm (Marketing and Communication). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Aurelio Burgdorfer (AD), Cyrill Wirz (text), Dominik Mätzener, Sabrina Wirz (consulting) and Hanspeter Hunger (production).