Valais wants to become competitive in tourism again

The Valais government wants to get tourism, the region’s economic driving force, back on track. This comes after voters clearly rejected the new tourism law in November 2009. The first cantonal tourism summit is scheduled to take place on September 28.

Three working groups are dealing with questions of structures and financing, marketing and the establishment of a tourism observatory. They must submit their recommendations to the government within a year, as State Councillor Jean-Michel Cina explained at a media conference on Thursday, according to SDA. The government hopes to reach a consensus on the organization and direction of tourism in Valais. The working groups include representatives from the Valais economy and politics. The project will run under the name Tourism 2015, by which time the canton should have adapted its tourism structures.
Around 200 people will be able to exchange views at the tourism summit on September 28. Among them will be opponents of the law that will be put to the vote in November 2009.

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