Silver for Saatchi & Saatchi Simko at the New York Festivals
The agency Saatchi & Saatchi Simko won a Silver award at the New York Festivals for its «Plugs» campaign for Fribourg-based Groupe E.
The Saatchi & Saatchi Simko agency has been awarded silver at the New York Festivals for its "Plugs" campaign for Fribourg-based Groupe E. The idea, developed in collaboration with media agency Mediatonic, involves transforming the poster into a power socket and connecting the power cable to a nearby object to remind consumers of the importance of electricity in everyday life, according to a statement from the agency. And that energy producers such as Groupe E make an important contribution to quality of life.
Responsible at Groupe E:
Adrian Ackermann, Annette Zunzer, Patrick Koller. Responsible at Saatchi & Saatchi Simko: Olivier Girard (CD), Gabriel Mauron, Fred Doms (AD), Sandrine Llopis (Text), Stéphanie Rossier (Account Manager). Photos: Studio Habousha. Media: Chris Flückiger, Mediatonic.
