Medianovis builds up the online reader service

 
Online media Industrielle Werke Basel has commissioned Medianovis to develop and implement a reader portal as a cross-media supplement to its printed magazine Energie&Wasser. The combination of traditional and digital media is intended to ensure that synergies between customer information and product marketing are better exploited, thus creating stronger customer loyalty. Embedded in the IWB website, readers can access additional information on each article at www.energie-und-wasser.ch, to which reference is made in the magazine. In addition to links and an overview of articles on similar topics, IWB customers receive tips on how to use energy resources, advice on the construction and installation of systems as well as checklists, information sheets, useful tools for increasing energy efficiency and much more. Remarkable: In the first two weeks after its launch in March 2008, the reader portal already achieved third place in the access statistics behind IWB's homepage and job offers.