Story telling, agile and cross-media

 
Retail During the Globus Buenos Aires campaign in April and May, a small booklet entitled "In dialog with nature" was available in the delicatessen section of Globus stores. The artist and organic farmer Dieter Meier, whose wine and meat from Argentina are available at Globus, gives an insight into his work as an organic farmer and his credo; the reader also receives tips on how to handle wine and meat. Pablo Castagnola took the photographs on Dieter Meier's estancia. The booklet with its personal, authentic storytelling is part of an agile cross-media concept: a short version of this dialog with nature and the corresponding Globus products can be found on four pages of the magalogue about Buenos Aires; Dieter Meier's voice on the subject could be heard online; Dieter Meier signed his wine on the labels at the POS; media work rounded off this smart cross-media storytelling. Concept and realization: Primafila AG.