Cannes: Press brings silver for Saatchi & Saatchi Simko

 
Seven Swiss agencies were shortlisted in the Press category in Cannes, but only one won: Saatchi & Saatchi Simko scooped the "Silver Lion Campaign" award with four subjects for the Voltaren campaign for Novartis. DDB South Africa can put the Grand Prix in its display case. It won it with a campaign for Energizer Lithium. It shows what can happen when children's toys run out of batteries: A little boy might reach for a paintbrush to repaint the dog. Or little girls take revenge with a spitting attack.