Scholz & Friends for Atupri: App to the doctor with SmartCare
Health insurer Atupri is launching SmartCare, a fully digital basic health insurance plan. The campaign was created by its lead agency, Scholz & Friends Zurich.
"Healthy is what makes you feel good." With this guiding principle, Scholz & Friends has been placing people's individual needs and personal satisfaction at the center of the concept of health for Atupri since last year. (Werbewoche.ch reported). Now starts with Atupri SmartCare a fully digital basic insurance for people who like to take charge of their health in a self-determined and digital way.
Not least the Corona pandemic has shown that today many things can be done quickly and easily digitally - including a large part of conventional doctor's visits. Atupri SmartCare saves time and money for all those who like things to be uncomplicated, flexible and efficient. The new service offers a reliable symptom check and medical video consultation conveniently via smartphone - around the clock and regardless of location.
Under the motto "App to the doctor," the campaign translates many customer benefits for very different sub-target groups along the customer journey. The fully orchestrated, multi-stage campaign with a digital focus ranges from out-of-home, TV and online video formats to radio spots, context- and environment-specific dynamically generated banners, social media and native ads, how-to videos, multiple landing pages and accompanying direct mailings. The campaign was launched in mid-October and will be successively expanded.
Responsible at Atupri: Michael Wüthrich (Head of Corporate and Marketing Communications), Silvia Stauffacher, Joel Buri, Nadine Graf, Julia Bruchez (Communications Specialist). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Joana Faria, Aster Loerli, David Fischer, Christian Vosshagen (Creation), Freyja Hablitz, Lena Altorfer, Mathias Rösch, Tobias Händler (Consulting & Strategy), Kerstin Mende, Michaela Edl (Art Buying, FFF). Film production: Rosas and Co Films. Postproduction: South-t. Recording studio: Jingle Jungle. Media agency: ZipMedia; Converto.
