OSW: With Catwoman on software theft
Following in the footsteps of the villain Blofeld, Catwoman is now also after the new software from the Basel-based company M&D. The story was staged by the Basel-based advertising agency Oswald Siegfried.
The new Soprop software is so revolutionary that now, after villain Blofeld, Catwoman is also after it - to bring it to market herself, of course. At least that's the message of the second advertising film by Basel-based advertising agency Oswald Siegfried for Basel-based software manufacturer M&D. Together with three mailings drawing attention to the films, the film is part of a product announcement for the new Soprop HR software, which is due to be launched at the beginning of the summer. The advertising material will be used from March to August 2008.
Responsible at Soprop: Benjamin Leuzinger, Ralf Mouttet. Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (consulting), René Fisch (text). Camera: Brian Goff. Sound: Baselcitystudios.
