SMC is a new member of the European industry association

 The Swiss professional association Swiss Marketing (SMC) is now playing in the European league: It has been unanimously accepted as a new member by the European Marketing Confederation (EMC). The EMC is the umbrella organization for European associations in the fields of marketing, sales and communication and represents around 250,000 individual members. According to a press release, one of the EMC's main objectives is to harmonize and raise the standards of professional qualifications. It has therefore created an EMQF (European Marketing Qualification Framework) based on the EQF (European Qualification Framework) standard. The membership of Swiss Marketing (SMC) in the EMC now makes it possible for the professional and higher professional examinations co-sponsored by the SMC and the Higher College of Marketing to be compatible with this standard and thus be raised to European level.