JWT+H+F accompanies the EM for Coca-Cola
To mark Coca-Cola’s 122nd anniversary in May, the agency JWT+H+F created a two-page ad designed to highlight the parallel development of the beverage and international soccer. As a follow-up, the agency created a print campaign to accompany Euro 08.
For Coca-Cola's 122nd birthday in May, the agency JWT+H+F created a double-page advertisement to show the parallel development of the drink and international football (see ). As a follow-up, the Zurich agency created a print campaign to accompany Euro 08. The various subjects were spontaneously adapted to the events, according to a press release. Themes such as anticipation, the starting signal and fan euphoria were included in the campaign. The images can still be seen in the daily press. Responsible for marketing at Coca-Cola:
Alessandra Nicoletti (Senior Brand Manager Sparkling Beverages), Barbara Hagmann (Brand Manager). Responsible at JWT+H+F: Mike Krüll (CD/Text), Paolo Tonti (AD), Sebastian Day (Graphics), Vanessa Lehmann-Spalleck, Franco Elsener (Consulting).
