Mediaedge:cia defends Loterie Romande's budget
Loterie Romande and Mediaedge:cia will continue and expand their collaboration. As a long-standing client of the Lausanne-based agency, Loterie Romande began considering a change in its media strategy and media buying partner at the start of the year.
Loterie Romande and Mediaedge:cia are to continue and expand their collaboration. As a long-standing client of the agency in Lausanne, Loterie Romande began considering the choice of a new partner in the area of media strategy and purchasing at the beginning of the year, according to a press release issued on Thursday. In this context, it held talks with the most important agencies in French-speaking Switzerland. However, the decision on the exclusive contract was once again made in favor of MEC.
