Kallen sees Euro marketing as a balancing act
Martin Kallen, head of Euro 2008, is aware that UEFA has an image problem in the public eye. The extent to which they intend to pursue marketing efforts will be reassessed after the tournament.
Euro 2008 boss Martin Kallen is aware that Uefa has an image problem in the public eye. Because the association is based in Switzerland, the problem is greater here than in Austria. "We need to communicate even better why certain rules apply," said the tournament boss in an interview with SDA. "We will have to communicate even better why certain rules apply." Kallen described it as a balancing act as to how far one wants to go in marketing. Uefa would definitely have to reassess the situation after the tournament. The organization of Euro 08 costs around one billion francs. A net profit of 412 million francs is expected, Kallen continued. 70 to 80 percent of this will be reinvested in football over the next four years.
