Geneva Euro organizer suffered from lack of sponsor interest
In Geneva, Euro 08 will not be a gold mine for NEPSA, the company tasked with organizing fan facilities: At best, it will be able to break even, its CEO Frédéric Hohl told the media on Monday.
In Geneva, Euro 08 will not be a goldmine for NEPSA, the company responsible for organizing the fan infrastructure: at best, it will only be able to cover its costs, explained its head Frédéric Hohl to the media on Monday. The reason for the barely balanced account is the lack of sponsorship income. Despite Uefa's promises, support from Uefa's official partners, with the exception of UBS, Swisscom and Ferrero, has been disappointing, said Hohl. Other sponsors had only contributed CHF 50,000 to the CHF 4.58 million budget. Less than CHF 100,000 was generated by the advertising shown on the big screens in the fan zones.
Hohl explained that his company had only been able to gain an image boost. He hopes that the costs can just about be covered. However, he expects a slight deficit.
Hohl explained that his company had only been able to gain an image boost. He hopes that the costs can just about be covered. However, he expects a slight deficit.
