SMP advertises in the Basler Zeitung for Kestenholz

 
The Basel-based advertising agency SMP has developed an advertising campaign for the Mercedes dealership in Kestenholz. The campaign aims to increase brand awareness and promote the dealership's services. The Kestenholz Group operates four Mercedes garages in north-western Switzerland and one branch in southern Germany. The group wanted to be present in the region's lead medium at least twice a week. Each subject of the SMP campaign picks up on a current headline from the content of the Basler Zeitung and provides the answer from the Mercedes dealer's perspective on the following day. In this way, advertisements are created week after week that establish a dialog between the advertising medium and the target group:
Stephan Kestenholz (CEO), Thomas Hoffmann (Head of Marketing Communications). Responsible at SMP Werbeagentur: Rolf Schenk (CD), Hannes Müller (CD/text), Daniel Bard (AD), Mirjam Lundström (graphics), Markus Binggeli, Maya Strauch (consulting), BZM (media).