Lowe stylizes the Mini into a soapbox
Lowe, an advertising agency that is part of the Draftfcb/Lowe Group, added a dramatic twist to the opening of Garage Häusermann’s new Mini Center in Aarau with a wet idea.
The Lowe advertising agency, part of the Draftfcb/Lowe Group, dramatized the opening of the new Mini Center at Garage Häusermann in Aarau with a wet idea. As Mini is known for its go-kart and soapbox feel, the creatives made reference to this. For the first wave of the opening campaign, Lowe developed print subjects and direct mailings with real Pustefix soap bubble sachets. Further measures are planned for the second wave in the fall.responsible at Mini Switzerland:
Patrick Cupelin (Head of Mini Switzerland), Patrick Käser (Managing Director, Sales Manager Häusermann AG). Responsible at Lowe: Matteo Lonati, Janine Rietmann (consulting), Florian Birkner (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept). Reto Saluz (production), Melanie J. Auerbach (art buying), Sandro Diener (photo), Linus Schneider (image editing).
