Wirz designs website around the credit card

The Swiss Card Association (ISK) wants to underline the other advantages of the credit card with its initiative to promote cashless payments. The new platform 'Die Kreditkarte' [www.Diekreditkarte.ch], which was developed by the agency, informs consumers, retailers and media professionals about various topics related to paying with the versatile credit card.

Knowledge transfer at the center

"Unlike the previous campaign with the 'Tony Card' character, which relied heavily on mass appeal, the focus is now on imparting knowledge. The pandemic has changed payment behavior worldwide as a result of the protective measures imposed - fundamentally in favor of cashless payments and toward e-commerce. The ISK initiative wants to use this momentum to create more knowledge and thus more trust in paying by credit card," says Christoph Caviezel, Director Public Affairs at Wirz Brand Relations.

Website as content hub

The core of the communication is the new website developed in a modern design. Here, visitors will find continuously updated and relevant content based on the expertise of experts. Roger Niederer, Chief Market Officer Merchant Services at Worldline and Chairman of the ISK, on the new orientation: "Retailers, the media and the general public receive in-depth information on consumer and payment behavior as well as technological developments. From contactless cards to wearables to biometric payment methods - as simple as consumers basically want payments to be, the options available to them today are just as diverse. 'The Credit Card' offers valuable tips on how to use their card safely and responsibly."

The Swiss Card Providers' Interest Group (ISK) is committed to promoting cashless payment by credit card. There are currently around 7.9 million credit cards in use in Switzerland. Via domestic credit cards, Swiss retailers turned over 25.7 billion Swiss francs in 2020, which corresponds to around 7 % of the final consumption of private households in Switzerland.