HWZ attracts top advertisers as lecturers
The Zurich University of Applied Sciences (HWZ) has recruited some of the crème de la crème of the advertising scene as lecturers for a university course. The course is under the patronage of BSW Swiss Leading Agencies.
In August, the Zurich University of Applied Sciences HWZ is launching a one-semester university course in customer communication for advertising professionals and managers and has recruited some of the crème de la crème of the advertising scene as lecturers. These include Dr. Peter Felser (Spillmann/Felser/Leo Burnett) and Roland Rosset (GfK) on the opportunities and risks of market research; Peter Schäfer (Euro RSCG) on brand management; Michael Stemmle (Additiv) on data mining; Pascal Schaub (Saatchi + Saatchi Simko) on account planning and Urs Schneider (mediaschneider) on media and channel planning. Also Jean Etienne Aebi (Creative Consulting/ADC Switzerland) and Frank Bodin (Euro RSCG) for creation and advertising effectiveness; Thomas Städeli and Jost Wirz (Wirz Werbung), Thomas Truttmann (McDonalds Switzerland) and Andy Hostettler (TBWA Werbeagentur) for Agency and MarCom Management, Andreas Sedmak (Euro RSCG) and Roman Hirsbrunner (Maxomedia) for Digital and Mobile Media, Regula Fecker (ROD Kommunikation) in Branded Entertainment, Achill Prakash (Publicis) in Sponsoring/Ambushing and Maximilian Souchay and Hans-Jürg Rufener (Rufener Events) for Event Management. The course is under the patronage of the BSW Swiss Leading Agencies.
