Agence Trio launches new lottery ticket for Loterie Romande
Agence Trio has created a new lottery ticket called Chanceux for Loterie Romande and provided communications support. The concept is based on the idea that players can bet on their lucky number using the numbers 1 to 9 on the tickets.
The Lausanne agency Agence Trio provided communication support for a new lottery ticket called Chanceux for Loterie Romande. Scratch card, radio spot
POS material and press campaign were realized by the creative team at Lake Geneva. Each of the new lottery tickets has a number between 1 and 9 on it, so anyone who is haunted by the same number all day should try their luck, according to the campaign's message. Up to 30,000 francs can be won with the ticket.
