Mazda drivers share stories and experiences on platform
The new «Mazda True Story» platform is designed to give Mazda drivers a place to share their experiences with their vehicles and the Mazda brand.
Mazda Suisse is launching a new platform dedicated exclusively to the motoring adventures of Mazda drivers. The Mazda True Story platform aims to offer its Swiss community a digital space for reviews, with unforgettable experiences and extraordinary stories related to the brand. This initiative is part of Mazda (Suisse) SA's new strategy to put Mazda users at the center of its communication.
Usually, vehicle brands develop relatively similar communications by highlighting a model and its features or using personalities as brand ambassadors. Mazda Suisse wants to stand out from the rest and is focusing on a more authentic approach with more customer proximity: "Our teams regularly share various anecdotes with us that testify to the close relationship our customers have with their vehicle. That's why it seemed important to us to put the Mazda community, which is very present in Switzerland, in the foreground. After all, its members are our best ambassadors, and we want to honor their experiences. In addition, we are proud to be the first car manufacturer in Switzerland to give our customers the floor and submit to their opinion unconditionally," explains Marketing Director Katarina Loksa.
Extraordinary, funny or touching: the True Stories from Mazda
Everyone who drives a Mazda is in demand: They can openly describe their impressions of the vehicles as well as share their romantic stories or exciting adventures they have experienced in their Mazda. From a road trip halfway around the world to a honeymoon aboard a Bolide to a miraculous rescue from a dicey situation - a good dozen reports are already online on Mazda True Story, and the Mazda community, which is very much alive in Switzerland, will add more. For feedback, the site has been Customer reviews set up, for the different stories the page Mazda True Story.
A panel of Mazda customers at the center of a national campaign
With this in mind, Mazda (Suisse) SA has designed and developed a national advertising campaign highlighting the Mazda community. Under the slogan "The toughest jury in the world. Our customers." around ten people had the opportunity to share their impressions of one of the three models with hybrid technology - Mazda2, Mazda3 and Mazda CX-30. The jury was selected from a good 400 Mazda drivers who had submitted an evaluation on the website after purchasing a vehicle. It is the centerpiece of a testimonial campaign that will be featured in the Swiss media until the end of November.
