Facebook is the most important starting point for viral marketing
According to a survey conducted by Jupiter Research in the U.S., marketing agencies consider the social networking site Facebook to have the greatest potential for launching viral campaigns. Google ranks second, followed by YouTube in third place.
According to a survey conducted by Jupiter Research in the USA, marketing agencies see Facebook as having the greatest potential for viral marketing. 25 percent of respondents consider the social network to be the most important starting point for viral campaigns on the Internet, followed by Google with 21 percent. On Facebook, fan pages are mainly used as a starting point, for example for films, music or consumer goods. Surprisingly, the video platform YouTube is only in third place with just 14%. Myspace, Yahoo and Open Social are attributed little importance, as Pressetext.ch reports. MSN is even named as number one for viral campaigns by only three percent.
