ADC with new slogan, new values and four women on the board
At the 46th General Meeting of ADC Switzerland, the new slogan and new values were unveiled. Martin Spillmann and Dennis Lück are stepping down from the board. Hanja Heuss, Stefanie Huber, and Michelle Nicol are joining the board.
The general meeting kicked off with the results of a survey among ADC Switzerland members as well as clients and agencies. The results show that ADC is still important for the industry: ADC's offers in the area of education and training with the Young ADC, the Ad School or the Creative Week are rated particularly highly. In addition, the ADC Cube continues to enjoy the greatest value among the national awards. The value of creativity is seen as more important than ever, especially in the wake of digitalization. The survey also yielded numerous suggestions and ideas, as ADC Switzerland writes.
Show how it's done
The board has now taken these suggestions as an opportunity to sharpen the ADC brand following the last repositioning in 2013. ADC President Frank Bodin presented the revised strategy: "ADC believes in ideas as an important success factor for business and society and shows how it's done. That is our purpose, our conviction. How we do it: By promoting and demanding quality in communication." This claim is now to be underlined with a new brand promise: The slogan "ADC. Show how it's done." is already emblazoned above the entrance door to the ADC office and gallery.
The new slogan becomes program
To show how it's done, a task force has developed a comprehensive program. Speed seminars are currently being held to show how Facebook works, for example. And on October 28, Tina Sturzenegger and Mirjam Eberle will show how still-life photography and cooking work in the ADC Gallery.
Five expressive values
However, Frank Bodin also emphasized the importance of having an attitude and values: "ADC has always had a role model function. This requires responsible action from all its members. That is why we have developed five values - unique, inspiring, combative, responsible and pioneering. Creatives who live these values are welcome members."
Three new women on the board
ADC has to report two resignations from the board: Martin Spillmann, who was already honored at the gala for his services with induction into the Hall of Fame, and Dennis Lück.
Newly elected were Hanja Heuss (Public Relations), Stefanie Huber (ADC of Europe) and Michelle Nicol (Gallery and Interdisciplinary Creativity). In addition, the existing members of the ADC Board were confirmed: Peter Brönnimann (Ad School and Speed Seminars), Livio Dainese and Inken Rohweder (Members), Remy Fabrikant (Special Tasks and Creative Week), Philipp Skrabal (Young ADC & Vice President), Thomas Wildberger (Jury Chairman) and Frank Bodin (President).
