Family wins pitch for Christmas campaign for Geschenkidee.ch
Just in time for the Christmas season—the most important gift-giving occasion of the year—Geschenkidee.ch aims to make a splash with a new campaign. During the pitch, Family won over the decision-makers with an unconventional approach.
With Geschenkidee.ch, another exciting brand joins the portfolio of the Ustermer agency, as Family writes in a statement. "Family presented us with an unexpected idea that stayed in our heads for days across disciplines. We did not make the decision easily, but this fact ultimately tipped the scales in our enthusiastic yes to the idea. We are looking forward to the implementation together with Family and are of course already very excited to see how the campaign will be received by our customers at Christmas," says Regina Ellmann, CMO of geschenkidee.ch.
