Maxomedia makes it rock for Valiant
Under the slogan «Mehr Gratis,» the Zurich- and Bern-based agency Maxomedia is promoting Valiant Bank’s free personal account for young people. The focus of the campaign is the microsite Mehr-gratis.ch, which is aimed at students and young people.
The agency Maxomedia, based in Zurich and Bern, is promoting Valiant Bank's free personal account for young people under the slogan "Mehr Gratis" (More free). At the heart of the activities is the microsite Mehr-gratis.ch, which is aimed at schoolchildren and young people and to which reference is made via online banners on sites relevant to the target group such as Tillate.ch, Cineman.ch, Usgang.ch and Espace.ch. For the same purpose, a direct mailing is sent to existing customers and flyers are placed in Valiant branches. According to the press release, the flash-animated websites with a rock soundtrack offer the chance to win three junior general subscriptions. Anyone who opens an account will also receive a Ticketcorner or Ex-Libris voucher. Maxomedia is responsible for the entire concept, content, design, sound and technical implementation of the Valiant youth campaign.
