Dreamboat on Lake Lucerne

 
Who doesn't secretly dream of a relaxing cruise with romantic sunsets? SGV Lucerne makes it possible: on Lake Lucerne, nestled in a fairytale landscape steeped in history. Without a long journey, for every budget and for just one day. Wave-Advertising sets the scene for these affordable dreams on posters. The campaign will run in German-speaking Switzerland from June.

Responsible at Schifffahrtsgesellschaft Vierwaldstättersee, Lucerne: Peter Rüegger. Responsible at Wave-Advertising, Lucerne: Roger Landold (AD), Peter Frey (text), Klaus Fiebiger (consulting), Peter Christensen (photography).