Switzerland today, the world tomorrow?

Swiss agencies rarely serve as lead agencies on international projects. Prejudices persist: expensive creative talent, excessively high production costs, and insufficient international networking. But all of these arguments fall short.

Roman Hirsbrunner - October 7, 2021

You are currently viewing an article that is only available with a Markt-Kom online subscription. To read the full content, you need an active subscription.

Switzerland today, the world tomorrow?

Swiss agencies rarely serve as lead agencies on international projects. Prejudices persist: expensive creative talent, excessively high production costs, and insufficient international networking. But all of these arguments fall short.

More articles on the topic

Goldbach Sells eisbach.media to Bauer Media Group

Swiss Job Market Index: Skilled Trades See Strong Growth

10 Years of MYI: From Gaming Clan to Agency