Digalog launches charm offensive for a reformed church
To counter the decline in membership and raise awareness of its various programs, the Evangelical Reformed Parish of Gossau-Andwil is launching a new website and an image campaign with the help of Digalog.
The Protestant Reformed church congregation has been present in Gossau, Arnegg and Andwil for 124 years. The parish offers more than 50 opportunities to meet in and around Gossau. But this is too little known in Gossau, Andwil and Arnegg. Many people from this region think that mainly the Sunday service as well as baptism, wedding and funeral belong to the church offer. This is one of the reasons why membership numbers have declined in recent decades.
This is to change. To this end, a communication concept was developed and measures defined. A new logo including claim and corporate design was developed and an image campaign was launched.
With its new website, the Evangelical Reformed Church of Gossau-Andwil wants to take a stand not only in terms of content, but also visually.
The logo was developed with the participation of the church citizens. It consists of three dots in a warm red and the word mark "evangelisch reformiert in Gossau-Andwil". The three dots symbolize the Trinity.
The claim "We are ... community" is intended to emphasize that the parish does not simply have many opportunities to meet, but that all of these are lived. The three-point creates space for the big picture and is also reflected in the logo.
The image campaign will be shown in and around Gossau on billboards, in newspapers and as a video spot at the post office, in postbuses, social media and on Ref-gossau.ch played.
Responsible at evangelic-reformed parish Gossau-Andwil: Herbert Weber (President). Project management, conception, creation and realization: Marcel Cello Schumacher (Digalog). Video spots: Digalog.ch & Bridgemedia.ch. Corporate Design: Digalog.ch & Andreaflammer.ch.
