Planetactive launches cross-media campaign for Manor

 Yes or No, the clothing brand of Swiss department store group Manor, is getting a boost from a new campaign. The advertising measures developed by Planetactive, an agency specializing in digital marketing, are intended to increase the number of newsletter subscribers and boost traffic to the website, among other things. At the same time, the Yes or No brand is to be strengthened, with the campaign focusing on the so-called Friday question, a weekly competition designed to motivate regular visits to the website. In line with Yes or No's young target group, the Friday question is about lifestyle topics, VIPs, entertainment, news or sport. The question can be answered with a clear "Yes" or "No". Participation is possible via a microsite or by SMS. The campaign runs for 22 weeks.
Planetactive has grouped numerous measures around this competition. These include a microsite, teasers on other Manor websites, e-mails and newsletters as well as POS flyers and the integration of supplementary offline measures.