Maxomedia creates new word for Raclette Suisse

 The Maxomedia agency has created a new word for the Raclette Suisse association that gets to the heart of the cheese dish: Advertisements and banners called on the Swiss to submit their word creations on the Raclette Suisse website. The word "raclettieren" was selected from around 6,000 suggestions. According to a press release issued by the agency, the new word creation is to be established in the Swiss population's vocabulary by means of a cross-media communication campaign. The first measure is a national poster campaign, which can currently be seen in the major Swiss cities.
The campaign also included the realization of the new Raclettieren.ch website. The Raclette-suisse association website was redesigned at the same time. September will also see the launch of the ATL campaign, which includes the use of posters, advertisements and online advertising media.