JWT+H+F makes a tuft of hair sing for Priorin
"Don't leave me this way", sings an abandoned tuft of hair sadly at the edge of the sink in JWT+H+F's latest TV commercial. It performs for Priorin, a product from agency client Bayer Switzerland that promotes hair growth and thus prevents hair loss.
"Don't leave me this way", sings an abandoned tuft of hair sadly at the edge of the sink in JWT+H+F's latest TV commercial. It performs for Priorin, a product from agency client Bayer Switzerland that promotes hair growth and thus prevents hair loss. The task for the creative team at the Maag Areal in Zurich was to present the psychologically complex topic of "hair loss in women" without fear or horror. What is shown is not a lady in her prime mourning the loss of her hair, but a poor, sad tuft of hair. The 30-second TV commercial can already be seen on TV.
Responsible at Bayer Schweiz AG:
Susanne Erles (Group Brand Manager), Anita Hilgers (Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility/art direction), Mike Krüll (CD/text), Vanessa Lehmann-Spalleck, Petra Nigg (consulting). Frame Eleven (animation & production), Simon Piniel (illustration), Jingle Jungle (composition and sound).
Responsible at Bayer Schweiz AG:
Susanne Erles (Group Brand Manager), Anita Hilgers (Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility/art direction), Mike Krüll (CD/text), Vanessa Lehmann-Spalleck, Petra Nigg (consulting). Frame Eleven (animation & production), Simon Piniel (illustration), Jingle Jungle (composition and sound).
