Olympic sponsors criticize organizers
Some of the biggest Olympic sponsors have leveled harsh criticism at the organizers of the Beijing Olympics. Due to strict restrictions and regulations at the Olympic Green, they complain that their brands are not receiving sufficient visibility.
Some of the largest Olympic sponsors have severely criticized the organizers of the Olympic Games in Beijing. Due to strict limitations and the regulations in the Olympic Green, they criticize the lack of visibility of their brands. The companies had invested more than 150 million dollars to be able to appear as official sponsors, the Wall Street Journal reported according to the press release. However, the limited access to the Olympic Green would not allow them to present their brands in line with the costs. So far, the number of visitors has been disappointing: the sponsors had expected around 200,000 visitors per day, while only around 20 percent of them have actually turned up.The Olympic Committee is aware of the problem and is responding to it, Pressetext continued. "We are aware of this and are planning to invite more visitors to the Olympic Green," committee spokesperson Sun Weide is quoted as saying. However, the oversized dimensions of the Olympic Park in Beijing pose a fundamental problem. Compared to the Olympic Green in Athens, it is around six times the size. Visitors would be spread out accordingly.
