Euro RSCG Zurich: Train in your sleep with Riposa

Sleep system manufacturer Riposa has broken with the unattractive clichés of conventional mattress advertising. The latest prank is a TV commercial developed by Euro RSCG Zurich, which will run on all Swiss TV channels from late summer. In it, people do sport while they sleep. They illustrate the campaign idea of strengthening the body while sleeping. The nocturnal scenes were shot in super slow motion and accompanied by calm yet intense music. The commercial, which will later be expanded with a print campaign, emotionally links the technological pioneering role and innovative strength of the Riposa brand with the health-oriented lifestyle relevant to the target group, the agency announced. Responsible at Riposa AG: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management).
Responsible at Euro RSCG Zurich: Axel Eckstein (creative direction), Alexander Fürer (text), Isabelle Buehler (graphics), Andreas Sedmak, Sarah Gianesi (consulting), Frank Bodin (overall responsibility). Film production: Snap Film AG. Michael Kindermann (producer), Nico Beyer (director), Lars Löhn (music).