Frank Bodin drops out of "Die Anzeige"
There’s a row brewing at the German competition «Die Anzeige»: Jury member Frank Bodin is immediately withdrawing from the competition. The bone of contention is that the head of Euro RSCG would have to pay for his own hotel stay. Bodin accuses the organizers of lining their own pockets and dismisses the award’s relevance.
There's trouble at the German competition "Die Anzeige": jury member Frank Bodin drops out of the competition immediately. He criticized the organizers, Commclubs Bayern: they refused to cover the costs of an overnight stay for the judging in Munich. It's not about the amount, he would easily pay this himself, Bodin explained in a commniqué. "But anyone who knows how high the submission fees are and that the jurors give their time for free cannot and will not accept such machinations," says the head of Euro RSCG Switzerland. It is not acceptable for organizers of such awards to "shamelessly enrich" themselves from the agencies. Bodin would see the situation differently if the majority of the income flowed back into the industry, for example through a support program for young creatives.
Bodin calculates in his communiqué that the almost one thousand submissions multiplied by an average fee of 300 euros per submission would result in 300,000 euros in revenue. The BSW President also sharply criticizes the award as such: "ADC Germany is the benchmark anyway, which really does something to promote the quality of the industry with its congress, its exhibition, its events and its great supporting programme and is also open to submissions from all German-speaking countries," Bodin's press release continues. For this reason, the "Die Anzeige" award is not needed at all, he concludes.
Incidentally, "Die Anzeige" is no longer included in this year's creative ranking of Werbewoche.
Bodin calculates in his communiqué that the almost one thousand submissions multiplied by an average fee of 300 euros per submission would result in 300,000 euros in revenue. The BSW President also sharply criticizes the award as such: "ADC Germany is the benchmark anyway, which really does something to promote the quality of the industry with its congress, its exhibition, its events and its great supporting programme and is also open to submissions from all German-speaking countries," Bodin's press release continues. For this reason, the "Die Anzeige" award is not needed at all, he concludes.
Incidentally, "Die Anzeige" is no longer included in this year's creative ranking of Werbewoche.
