An entire streetcar station for The Dark Knight
Starting August 18, 2008, the Black Knight has been a constant presence on Zurich’s Bahnhofplatz—in Europe’s longest tram shelter.
From August 18, 2008, the Dark Knight will be making his presence felt on Zurich's Bahnhofplatz - in the longest streetcar waiting hall in Europe. Every day, around 50,000 streetcar passengers will be able to admire 10 motifs from The Dark Knight on 64 F12 top screens. This is a novelty in film advertising, as the only time all of the spots were used was when the station opened four years ago (at that time by the fashion chain H&M). So anyone waiting for public transport at Zurich station will get their first taste of the latest Batman adventure for a week. The advertising agency Pixeldisko and the media agency The Generation Media AG were commissioned by Warner Bros. for the Black Knight's grand entrance.
