Clothes make the man
By Heart presents the new label Paul Kehl for PKZ with a customized campaign and photos by Rankin.
Paul Kehl is the most interesting newcomer in Swiss fashion this fall. The internationally oriented label with Swiss roots has big plans. It is launching three different collections: With "Paul" (trendy-young), with "Paul Kehl" (aimed at the modern man) and "Paul Kehl 1881" (exclusive). But how do you want to stand out in the highly competitive fashion market?
Urban, self-confident and masculineThe advertising agency By Heart took on this task. The agency developed the CI, look and advertising concept for the new brand. Paul Kehl was consistently geared towards the urban, self-confident and very masculine man, a "whole guy". The campaign shows this man in all his glory and also the - equally beautiful - woman who admires him. "What a man!", that is the typical Paul Kehl customer.
CD Hans Siegwart once again used his good contacts with top photographer Rankin to realize the campaign. Such a photographer also makes it easier to always get the best models on set. David Gandy is one of the most sought-after male models in the world today (with corresponding salaries). And Rianne ten Haken, the Dutch supermodel who has also been seen smiling from the cover of Vogue, is the female equivalent of the mega-beau Gandy.
The campaign starts with print and online as well as DM at the beginning of September 2008.
Andreas Panzeri
Urban, self-confident and masculineThe advertising agency By Heart took on this task. The agency developed the CI, look and advertising concept for the new brand. Paul Kehl was consistently geared towards the urban, self-confident and very masculine man, a "whole guy". The campaign shows this man in all his glory and also the - equally beautiful - woman who admires him. "What a man!", that is the typical Paul Kehl customer.
CD Hans Siegwart once again used his good contacts with top photographer Rankin to realize the campaign. Such a photographer also makes it easier to always get the best models on set. David Gandy is one of the most sought-after male models in the world today (with corresponding salaries). And Rianne ten Haken, the Dutch supermodel who has also been seen smiling from the cover of Vogue, is the female equivalent of the mega-beau Gandy.
The campaign starts with print and online as well as DM at the beginning of September 2008.
Andreas Panzeri
