A T-shirt to go downhill
The new LGK has launched an eco-friendly campaign for Bernmobil.
More than 800 T-shirts were sold in just two days and a 30-metre-long queue of people gathered in front of the Libero store, where tickets for the fare network are sold: The initial results of this advertising campaign for the Bernmobil are "very positive", as CD André Benker is pleased to report.
With the current campaign, the Neue LGK agency is positioning the Bernmobil concept as an environmentally friendly alternative to private transportation. And rightly so: traveling by public transport consumes around 30 times less energy than traveling alone in your own car, says Roman Gattlen, Head of Marketing at Bernmobil.
Posters, advertisements and other creative ideas were used to encourage people to pick up a Bernmobil T-shirt. With this T-shirt, you can travel by streetcar and bus free of charge for a month - as long as you wear it visibly. Bernmobil thus rewards customers for their environmentally friendly behavior and for their commitment as an advertising medium.
Without exception, the media coverage was positive, ranging from "Schweiz aktuell" to the Bund and 20 Minuten to the "Rose of the Week" in Schweizer Illustrierte. Only the Bernese SVP took exception to the T-shirt slogan "Green drives red" and recognized it as party advertising financed by taxpayers' money.
The campaign runs until September 12. Advertising materials include T-shirts, textile streetcar hangers, buttons, posters, advertisements, flyers, stands and - importantly, because it is sustainable - a follow-up mailing.
Andreas Panzeri
With the current campaign, the Neue LGK agency is positioning the Bernmobil concept as an environmentally friendly alternative to private transportation. And rightly so: traveling by public transport consumes around 30 times less energy than traveling alone in your own car, says Roman Gattlen, Head of Marketing at Bernmobil.
Posters, advertisements and other creative ideas were used to encourage people to pick up a Bernmobil T-shirt. With this T-shirt, you can travel by streetcar and bus free of charge for a month - as long as you wear it visibly. Bernmobil thus rewards customers for their environmentally friendly behavior and for their commitment as an advertising medium.
Without exception, the media coverage was positive, ranging from "Schweiz aktuell" to the Bund and 20 Minuten to the "Rose of the Week" in Schweizer Illustrierte. Only the Bernese SVP took exception to the T-shirt slogan "Green drives red" and recognized it as party advertising financed by taxpayers' money.
The campaign runs until September 12. Advertising materials include T-shirts, textile streetcar hangers, buttons, posters, advertisements, flyers, stands and - importantly, because it is sustainable - a follow-up mailing.
Andreas Panzeri
