Kälinkom: World Cup spot realized for Siemens household appliances
Kälinkom & Partner produced a TV commercial for Siemens Home Appliances in time for the World Cup. With a touch of humor, the commercial highlights the combination of German engineering and Swiss craftsmanship, drawing attention to the Swiss installation standard—55 centimeters instead of 60.
The commercial can be seen on SF2 and on the screens at Zurich Airport during matches with German or Swiss participation. There is also a viral version.
> To the spot
> To the spot
Siemens domestic appliances are positioned in the upper price segment. The product portfolio includes household appliances for cooking, dishwashing, washing, drying, refrigeration and freezing.
Responsible at BSH Siemens Hausgeräte: Marc Wiefel (Head of Marketing), Sandra Brack (Brand Manager). Responsible at Kälinkom & Partner: Rolf Kälin, John Leuppi (concept and text), Wolfgang Groos (director). Production: Zeitsprung Department Commercial, Cologne: Marina Rembold, Fredy Messmer (Producer).
