André Béchir is Communicator of the Month
Good News founder André Béchir was named "Communicator of the Month" by Schweizer Werbung. He had managed to book Madonna for her only concert in Switzerland to date.
Swiss Advertising (SW) has named concert organizer and Good News founder André Béchir its Communicator of the Month. Béchir succeeded in his third attempt to bring Madonna to her first Swiss concert at the Dübendorf airfield. The event, which attracted some 72,000 visitors, was a success, as were all 3,000 events Béchir has organized to date, writes Piero Schäfer of SW in a media release on Monday.
Since the founding of Good News 36 years ago, Béchir, a trained iron concrete draftsman, has brought stars from all over the world to Switzerland for performances - thanks to perseverance and sensitive negotiating skills, Schäfer continued. The fact that the 59-year-old Béchir was able to sign Madonna for a Swiss concert is a special achievement and has already earned him the title of European Promoter of the Year for the second time.
Since the founding of Good News 36 years ago, Béchir, a trained iron concrete draftsman, has brought stars from all over the world to Switzerland for performances - thanks to perseverance and sensitive negotiating skills, Schäfer continued. The fact that the 59-year-old Béchir was able to sign Madonna for a Swiss concert is a special achievement and has already earned him the title of European Promoter of the Year for the second time.
