Heks engages Y&R Group for fundraising campaign
Heks has hired the Zurich-based Y&R Group for its new fundraising campaign. According to the agency, the first results will be visible starting this fall.
The aid organization of the Swiss Protestant churches (Heks) will be working with the Zurich-based Y&R Group for its new fundraising campaign, which came out on top against the competition in an agency evaluation. The communication will include traditional advertising, PR measures and a website. "We will be taking a completely new approach to fundraising," Markus Gut from the Y&R Group told Werbewoche. According to the agency, the first works can be seen from the fall.
