The taste of summer
Fresh, bold, and different—Velvet introduces two new flavors for Stimorol.
New packaging and new flavor. The bottles (Car Can and Pocket Bottle) offer optimum protection for the Stimorol dragées and are therefore particularly ideal for the summer, when many people spend time near and in the water. This trendy packaging and the new flavors are presented by the Lucerne agency Velvet in a campaign under the motto "New Summer Look". The fresh and cheeky motifs are also intended to reinforce Stimorol's status.
Stimorol has been claiming to be "the original" for years. However, tradition should not prevent innovation. "Stimorol customers are unique, go their own way and are always looking for new horizons. They also remain true to themselves and stand by their identity," the advertisers write, somewhat rubbery for a mass product. In any case, it sounds as profile-less as chewing gum pushed around in your mouth for hours. But the creative result seems more interesting than the theoretical basis. How they work - that will also become clear when the posters are evaluated with the Poster Performance Index PPI after they have been displayed. This allows the qualitative and quantitative performance to be measured. Reach, GRP, brand recognition, appeal and recall are the main criteria. And they are likely to be good after a first bite or look. (pan)
Stimorol has been claiming to be "the original" for years. However, tradition should not prevent innovation. "Stimorol customers are unique, go their own way and are always looking for new horizons. They also remain true to themselves and stand by their identity," the advertisers write, somewhat rubbery for a mass product. In any case, it sounds as profile-less as chewing gum pushed around in your mouth for hours. But the creative result seems more interesting than the theoretical basis. How they work - that will also become clear when the posters are evaluated with the Poster Performance Index PPI after they have been displayed. This allows the qualitative and quantitative performance to be measured. Reach, GRP, brand recognition, appeal and recall are the main criteria. And they are likely to be good after a first bite or look. (pan)
