The workmate on four wheels
Vizner Borel is working hard on the VW Crafter. The Amag campaign is also generating interest abroad.
In the past, when people needed a transport vehicle, they automatically referred to a VW bus. This is still the case today for many tradesmen and other people who need transportation. Only now people talk about the VW Crafter. The new universal transporter from VW is the ultimate workhorse for professionals. Whether painter, butcher, courier or gardener: with all its advantages, the Crafter supports every company when it comes to doing its job perfectly. This assessment also provides the basic idea for the Crafter launch campaign.
The team around Lajos Vizner and Guillaume Borel made a point of getting real workers in front of the camera for the photos. Because only real professionals, as ambassadors for the Crafter, can give the right verdict on a good commercial vehicle: the new Crafter has to be strong, reliable and flexible. Just like a work buddy. The national campaign is also posted on the VW intranet and has a "good chance" of being adopted internationally in individual countries. An earlier motif can already be seen in Portugal. Just one year after winning the budget, ViznerBorel is already creating its own designs for VW commercial vehicles instead of adapting them.
Andreas Panzeri
The team around Lajos Vizner and Guillaume Borel made a point of getting real workers in front of the camera for the photos. Because only real professionals, as ambassadors for the Crafter, can give the right verdict on a good commercial vehicle: the new Crafter has to be strong, reliable and flexible. Just like a work buddy. The national campaign is also posted on the VW intranet and has a "good chance" of being adopted internationally in individual countries. An earlier motif can already be seen in Portugal. Just one year after winning the budget, ViznerBorel is already creating its own designs for VW commercial vehicles instead of adapting them.
Andreas Panzeri
