July growth for radio and internet
According to the Goldbach Index (GEMI), advertising intensity rose by one index point to 200 in July—the month covered by the report—across all media tracked by Media Focus. Electronic media saw increases in radio, the Internet, and teletext, while TV lost one index point. The advertising intensity tracked by Media Focus showed a surprisingly positive trend in July, amid the European Soccer Championship and the Olympics.
According to the Goldbach Index (GEMI), advertising pressure in July rose by one index point to 200 for the total media covered by Media Focus. The electronic media saw increases in radio, internet and teletext, while TV lost one index point. The advertising pressure recorded by Media Focus developed surprisingly positively in July between the European Football Championships and the Olympics. The indexed development of radio is striking with growth of 6 to 263 (257) and teletext by 7 to 140 (133) index points. Internet increased by one point to 292, while TV fell by one point to 463. The overall market recorded an increase of one index point to 200, with eMedia reaching the previous month's level at 439 index points.
