Jump in revenue for the short messaging service Twitter
Twitter's advertising business is booming. In the second quarter, advertising revenues increased by 87 percent year-on-year to 1.05 billion dollars, as the short message service announced on Thursday after the close of the US stock exchange.
Group sales climbed 74 percent to 1.19 billion dollars. With both figures, the San Francisco-based company exceeded market expectations. Twitter attributed the development to the fact that it is now able to target advertising even better to individual users. In addition, the stricter data protection rules for the latest iPhone operating system have so far had less impact on advertising revenues than expected.
Fears not (yet) realized
It had been expected that the Apple update could lead to less data for personalized advertising. After all, iPhone users have to agree to the so-called tracking of online activities. However, Twitter admitted that it was still too early to assess the long-term consequences of the changes introduced by Apple in April.
For the months of April to June, Twitter reported 206 million users who receive advertising and thus generate revenue for the group. In the U.S., however, the company saw a quarter-over-quarter decline of one million users, which Twitter attributed to lower news traffic in its home market than in the previous three months. Twitter shares rose 7 percent in after-hours trading. (SDA)
