Y&R fights against Nix Sehitis
The Y&R Group is continuing the ÖKK campaign with many new illnesses that can be cured very easily.
Health insurance companies often make their customers more ill than healthy. There is a simple remedy for this: switching to ÖKK, say the creative minds at Y&R.
In its current campaign extension, the evils of the insurance industry are once again "mercilessly eradicated", as Markus Gut puts it.
This is communicated consistently at all levels: from traditional advertising to sponsoring, job advertisements and web banners to customer loyalty measures and magazines. The aim is also to avoid "the humorlessness of conventional insurance advertising". A nice example: For the annual report, the management of ÖKK had itself immortalized in the campaign style of illustrator Rob Hartmann. (pan)
In its current campaign extension, the evils of the insurance industry are once again "mercilessly eradicated", as Markus Gut puts it.
This is communicated consistently at all levels: from traditional advertising to sponsoring, job advertisements and web banners to customer loyalty measures and magazines. The aim is also to avoid "the humorlessness of conventional insurance advertising". A nice example: For the annual report, the management of ÖKK had itself immortalized in the campaign style of illustrator Rob Hartmann. (pan)
