Wunderman Thompson helps lose weight for the environment

Single-use products (SUP) are booming: mountains of coffee cups, tableware and cutlery made of cardboard, plastic or wood are produced at great expense and disposed of after a single use. In total, each inhabitant produces 700 kilograms of waste per year.

To counteract this disastrous development, Wunderman Thompson Switzerland and Greenpeace Switzerland have developed the Refill Diet in co-creation - the first diet where you can eat as much as you want and the pounds still fall off.

During the Refill Diet, the Swiss population is giving up SUPs for a week, with the support of the catering and retail trade. Instead of usually consuming food and drink from a SUP during the lunch break, dieters can bring their own reusable containers and have them filled during the Refill Diet. In this way, waste production per participant* can decrease by up to 13.3 kilograms per week.

A flashy key visual, used on posters and other media, draws attention to the diet in a contemporary and provocative way and leads from various touchpoints to the specially designed website Refilldiet.ch. There, the Refill Diet is explained in detail and the topic of packaging waste is explained.

The aim of the campaign is to sensitize the Swiss population in a motivating way to the problem of waste and its possible solutions. The aim is to avoid disposable products and to rely on reusable solutions wherever possible - during the campaign week and beyond.

In addition, a "Refill Diet-Reminder" can be ordered on Greenpeace.ch and Refilldiet.ch - a wristband with a festival look to remind the wearer not to forget their personal reusable lunch box or coffee mug at home. Those who do not have their own reusable tableware can, of course, obtain some from the partner businesses and have food or drinks filled into it.

The Refill Diet is designed to raise awareness that the commitment of each individual can have a big impact. Within one week, consumers can learn how small personal reductions can lead to a significant national impact.

Various media have already reported on the Refill Diet in the run-up and thus helped to win a broad spectrum of partners and participants for the campaign.

More than 130 restaurants and retailers are taking part in the campaign, and interest is still huge, according to Wunderman Thomposn. Among the partners are companies such as Migros, Coop, Tibits, Più and John Baker.

Wunderman Thompson himself will also be joining in on the Refill Diet, giving up SUPs for a week starting Monday while eating at his own bistro.

Responsible at Greenpeace: Romina Pejic (Online Campaigner and Project Coordinator), Stefan Dürrenberger (Engagement Systems & Analytics), Anita Reber (Marketing Manager). Responsible at Wunderman Thompson: Deborah Buccarella (Senior Account Manager), Benjamin Franken (Creative Director), Aylin Friedrich (Learner Creation), Sonja Gross (Senior Art Director), Jessica Hagnhofer (Senior Account Manager), Alisa Lomovceva (Learner Creation), Marika Magnuszewska (Art Director), Diego Martinez (Senior UX Director), Matthias Meier (UX Designer), Rafael Pereira (Senior Software Engineer), Shekeb Roya (Software Engineer), Christoph Schäfer (Copywriter), Christian Schirmer (Senior Copywriter). Responsible at Visualeyes International: Katrin Lohmann (production), Karine & Oliver (photography), Karin Frey (food styling), Julia Ritter (hair & make up), Jennifer Tschugmell @ Style Council (styling), Abdel and Fabienne @ Scout Model Agency (models).