Euro RSCG stages crunchy carboy as an Annabelle gripe
"Annabelle stands out from the crowd of women's magazines," say car manufacturer Peugeot and Zurich-based advertising agency Euro RSCG. That's why they decided to congratulate her on her seventieth birthday.
"Annabelle stands out from the crowd of women's magazines," say car manufacturer Peugeot and Zurich-based advertising agency Euro RSCG. That's why they decided to congratulate her on her seventieth birthday.
To this end, the agency has devised a special ad that can be seen in the current anniversary issue of Annabelle. It shows a scantily clad, good-looking man lolling on the hood of a Peugeot 207 CC. A play on clichés that is entirely in keeping with the Annabelle tradition, the agency says.
Responsible at Peugeot (Suisse): Marcus Brugger (Head of Advertising and Promotion), Marion Pfäffli (Head of Advertising). Responsible at Euro RSCG: Frank Bodin (overall responsibility), Jürg Aemmer (CD), Nemi Gajic (text), Marietta Albinus (art direction), Regine Cavicchioli (graphics), Caroline Webb (art buying), Niklaus Huwyler, Fiona Gottwald (consulting), Nancy Fina (photography).
Image processing: Colore Due.
To this end, the agency has devised a special ad that can be seen in the current anniversary issue of Annabelle. It shows a scantily clad, good-looking man lolling on the hood of a Peugeot 207 CC. A play on clichés that is entirely in keeping with the Annabelle tradition, the agency says.
Responsible at Peugeot (Suisse): Marcus Brugger (Head of Advertising and Promotion), Marion Pfäffli (Head of Advertising). Responsible at Euro RSCG: Frank Bodin (overall responsibility), Jürg Aemmer (CD), Nemi Gajic (text), Marietta Albinus (art direction), Regine Cavicchioli (graphics), Caroline Webb (art buying), Niklaus Huwyler, Fiona Gottwald (consulting), Nancy Fina (photography).
Image processing: Colore Due.
