Power of Print" industry initiative launches with fall event
The newly founded industry initiative «Power of Print» is hosting an event on October 27, 2021. Marketers and agencies will learn about the advertising impact of print and gain inspiration on how to better leverage the brand-building and sales-boosting power of print products.
Print advertising is important. Psychological research and neuroscience have given us a very good understanding of how people perceive, how their emotions develop, how they make decisions, and what role print media play in this. But if you want to make effective use of the psychological advantages of print and the technical possibilities, you need sound knowledge and orientation. Print is optimally "brain-friendly" due to its consistent character and its extraordinary, multisensory qualities.
The Autumn event in Zurich offers well-founded facts on the advertising impact of print on the one hand and examples under the motto "Touch it and Feel it" - creative samples and best-case stories on the other.
The "Power of Print" industry initiative on October 27, 2021 will also teach what the successful criteria for strong brands are. Speakers from the fields of marketing, advertising, print communication, and production will share the latest findings from advertising effectiveness research and talk about their practical experience.
In addition to the technical presentations, there will be various other opportunities, such as personal expert discussions and networking.
The "Power of Print" industry initiative and the kick-off in the form of the Power Event were initiated by the Swiss Printing Industry Association VSD, the Media Production Association f:mp, Publisher and Sonderegger. There are to be further campaigns and events in the coming years, according to a joint statement. Various sponsors and partners are already on board for the fall event.
